About
A leader shaped by two coasts
My work sits at the intersection of strategy, technology, digital delivery and people — turning ambitious plans into platforms, services and teams that actually work.
My path runs from marketing and product roles into digital delivery and platform strategy, most recently leading that work at SURF within the Dutch education and research sector — building on experience at SURFspot and other organisations, and an Executive Programme in Management Studies at the University of Amsterdam to sharpen the strategic lens.
Personal background
Rotterdam and Croatia
Rotterdam
Growing up and living in Rotterdam shaped a directness and pragmatism that still defines how I work — a city built on rebuilding, diversity and getting things done.
Croatia
My Croatian family roots connect me to a different pace and culture. The relationship between the Netherlands and Croatia — and a lasting curiosity about other countries — shapes how I think about international work.
Philosophy
How I lead
- Give direction without controlling every decision.
- Turn complexity into understandable choices.
- Put technology in service of people and outcomes.
- Create ownership in teams.
- Learn quickly and improve continuously.
- Balance innovation with ethics, privacy and security.
Education
Timeline
2022 – 2024
Master's degree, Executive Programme in Management Studies — Strategy track
University of Amsterdam, Amsterdam Business School
1999 – 2004
Bachelor of Business Administration (BBA), Marketing / Commerciële economie (CE) — specialisation in Bedrijfscommunicatie
Hogeschool voor Economische Studies Rotterdam (HES)
Languages
Speaking across cultures
- Dutch
- English
- Croatian
- German
- Spanish